By Anonymous
LAMPS PLUS features Casablanca Ceiling Fans in Online Sweepstakes
Chatsworth, CA August, 2003 — Leading online lighting merchant LAMPS PLUS announces it has partnered with the Casablanca Fan Company in an online sweepstakes to promote Casablanca ceiling fans.
The “Casablanca Online Sweepstakes” allows visitors to the LAMPS PLUS site (www.LAMPSPLUS.com) to enter their name for a daily drawing of a Casablanca Legacy ceiling fan. The sweepstakes runs from August 10th to September 30th, for a total of 52 fans over the length of the entire sweepstakes. Users enter once for a chance to win on any of the sweepstakes day drawings. A “tell-a-friend” component of the program allows users to e-mail family and friends about the program.
“Casablanca is very excited about participating in this new online venture with LAMPS PLUS,” says Kevin Grimes, marketing services manager for Casablanca Fan Company. “We think the sweepstakes will help spread the word about Casablanca products and generate interest in our brand and extensive ceiling fan product line.”
The online sweepstakes will be promoted through banner advertising campaign on leading home decorating and design websites, as well as on LAMPS PLUS affiliate sites and various online sweepstakes and contest listing sites. The sweepstakes promotional banners are expected to have an estimated 7 million unique impressions over the life of the program.
“Our experience with other online sweepstakes has been that it really fuels user interest and product sales,” says LAMPS PLUS President Dennis Swanson. “Consumers really respond to a sweepstakes, and the online promotions have a way of spreading among internet users that really expands the scope of the promotion.”
The “Casablanca Online Sweepstakes” launches August 10th. Sweepstakes pages can be viewed at www.LAMPSPLUS.com/Casablancasweeps.
About LAMPS PLUS
Established in 1974, LAMPS PLUS has become the largest specialty lighting chain in the nation with over forty retail lighting superstores in the western United States and more than five million website visitors each year. LAMPS PLUS also employs more American Lighting Association trained lighting specialists than anyone, and is the nation’s largest supplier of lighting to the hotel and leisure industry. www.LAMPSPLUS.com
Press Contact:
Tracey Jong
LAMPS PLUS
20250 Plummer Street
Chatsworth, CA 91311
818-886-5267
LAMPSPLUSPR@LAMPSPLUS.com
About Casablanca Fan Company
Casablanca fans are well known for their quiet, durable motors, attractive designs and exceptional air movement. They are made of top-of-the-line materials and offer uncompromising quality for years of enjoyment.
For more information on Casablanca fans and accessories, visit the Casablanca Web site at www.casablancafanco.com, call 1-888-227-2178 or write to Casablanca Fan Company, 761 Corporate Center Drive, Pomona, CA 91768.
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